CONTENTS
Vocabulary
What are Google Ads
Setting Up Your Ad
VOCABULARY
Objective – What you want the ad to accomplish
Keyword – a google search that is related to your product (what a customer might type to find your product)
CTR (Click-through-rate) – the percentage of people that click on your ad after seeing it
WHAT ARE GOOGLE ADS?
Google Ads, formerly known as Google Adwords, is an online advertising platform. Google ads can work for any product or service because people search Google for almost any and everything.
